Posted by Charu Dwivedi Jun 3rd, 2011
http://www.mindjumpers.com/blog/2011/06/edge-of-glory/
Catching up with the weekend mood, I thought it would be a good idea to post something cool and interesting which has caught a lot of eye balls in social media and of course, made heads turn! So, what’s better than Lady Gaga’s social media campaign for the release of her album ‘Edge of Glory’.
Lady Gaga built one of the world’s largest fan base by talking directly to her fans on social media on the release of her new single ‘Edge of Glory’. She made a film which celebrates her special and unmediated relationship with her fans, the Little Monsters.
Within hours of the release of her new single on May 9th, fans started uploading videos on YouTube, making the song their own by dancing to it, singing it and playing it on all kinds of instruments. Lady Gaga then posted a message on her website asking for more videos to be used in the film project.
Fans responded within minutes and uploaded hundreds more videos. Back in the editing room, in real time as fan videos streamed in, editors were putting them into the film. She now has 36 million fans on Facebook and 10 million followers on Twitter, which is more than the population of London. Lady Gaga is said to gain 37 Twitter followers per minute on average!
The film was completed on May 18th in time to air during Lady Gaga’s performance on the season finale of Saturday Night Live, and to also live on the web forever. Take a look
Κυριακή 12 Φεβρουαρίου 2012
Παρασκευή 10 Φεβρουαρίου 2012
How Mainstream Media Outlets Use Twitter
November 14, 2011
Content Analysis Shows an Evolving Relationship
Jesse Holcomb of PEJ, Kim Gross of George Washington University and Amy Mitchell of PEJ
For nearly every news organization, Twitter has become a regular part of the daily news outreach. But there are questions about how those organizations actually use the technology: How often do they tweet? What kind of news do they distribute? To what extent is Twitter used as a new reporting tool or as a mechanism for gathering insights from followers?
To answer some of these questions, the Pew Research Center's Project for Excellence in Journalism and The George Washington University's School of Media and Public Affairs collaborated on a study of Twitter feeds from 13 major news organizations.[1]
http://www.journalism.org/analysis_report/how_mainstream_media_outlets_use_twitter?src=prc-headline
Content Analysis Shows an Evolving Relationship
Jesse Holcomb of PEJ, Kim Gross of George Washington University and Amy Mitchell of PEJ
For nearly every news organization, Twitter has become a regular part of the daily news outreach. But there are questions about how those organizations actually use the technology: How often do they tweet? What kind of news do they distribute? To what extent is Twitter used as a new reporting tool or as a mechanism for gathering insights from followers?
To answer some of these questions, the Pew Research Center's Project for Excellence in Journalism and The George Washington University's School of Media and Public Affairs collaborated on a study of Twitter feeds from 13 major news organizations.[1]
http://www.journalism.org/analysis_report/how_mainstream_media_outlets_use_twitter?src=prc-headline
Πέμπτη 26 Ιανουαρίου 2012
Social Media check-up by Advocate/Burson-Marsteller
Advocate/Burson-Marsteller conducted a Social Media check-up for the involvement of the top 100 companies of the Hellenic Advertisers Association in Social Media
http://www.youtube.com/watch?v=uCHWKXRnsaw
http://www.youtube.com/watch?v=uCHWKXRnsaw
Παρασκευή 20 Ιανουαρίου 2012
Buckle up PR pros: 2011 promises an intense ride on the social media roller coaster
Διαβάστε το άρθρο κάνοντας κλικ εδώ
3ο Συνέδριο Social Media
Tο Ινστιτούτο Επικοινωνίας, μετά τις δύο επιτυχημένες εκδηλώσεις για τα Social Media, το 2009 και το 2010, διοργανώνει για 3η φορά Συνέδριο με θέμα 'Επιχειρήσεις και social media: Πού θα πάει αυτή η σχέση
Κάντε κλικ στον σύνδεσμο
Κάντε κλικ στον σύνδεσμο
Crisis Communication in the Era of Social Media
Social media change the way crisis communication works, but some fundamentals remain the same, says Ulrich Gartner.
Social media are fundamentally changing the way people inform themselves, interact, and engage in issues they deem relevant. At virtually no cost, consumers can gather likeminded people around the world to rally for (or against) a case. NGOs collect thousands of views of a campaign video, sometimes without the targeted organization even knowing about it. While in the past, a couple of calls from journalists would have rang an alarm bell, today a storm may build up in the depths of the internet without the victim really noticing it.
No wonder that corporate communicators do regard social media as a major threat in crisis situations. Yet few companies have procedures in place to properly handle them, as a survey carried out in August 2010 by Gartner Communications demonstrated. So it might be time to put some basics in place.
Read the whole article here
Social media are fundamentally changing the way people inform themselves, interact, and engage in issues they deem relevant. At virtually no cost, consumers can gather likeminded people around the world to rally for (or against) a case. NGOs collect thousands of views of a campaign video, sometimes without the targeted organization even knowing about it. While in the past, a couple of calls from journalists would have rang an alarm bell, today a storm may build up in the depths of the internet without the victim really noticing it.
No wonder that corporate communicators do regard social media as a major threat in crisis situations. Yet few companies have procedures in place to properly handle them, as a survey carried out in August 2010 by Gartner Communications demonstrated. So it might be time to put some basics in place.
Read the whole article here
PR Failure
PR experts said the campaign was perhaps Australia's greatest public relations failure and a classic example of the dangers of unpredictable social media
Read the whole article
http://www.reuters.com/article/2011/11/22/us-qantas-idUSTRE7AL0HB20111122
Read the whole article
http://www.reuters.com/article/2011/11/22/us-qantas-idUSTRE7AL0HB20111122
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