How Lady Gaga Used Social Media To Grow Her Fan Base

Posted by Charu Dwivedi Jun 3rd, 2011

http://www.mindjumpers.com/blog/2011/06/edge-of-glory/




Catching up with the weekend mood, I thought it would be a good idea to post something cool and interesting which has caught a lot of eye balls in social media and of course, made heads turn! So, what’s better than Lady Gaga’s social media campaign for the release of her album ‘Edge of Glory’.

Lady Gaga built one of the world’s largest fan base by talking directly to her fans on social media on the release of her new single ‘Edge of Glory’. She made a film which celebrates her special and unmediated relationship with her fans, the Little Monsters.

Within hours of the release of her new single on May 9th, fans started uploading videos on YouTube, making the song their own by dancing to it, singing it and playing it on all kinds of instruments. Lady Gaga then posted a message on her website asking for more videos to be used in the film project.

Fans responded within minutes and uploaded hundreds more videos. Back in the editing room, in real time as fan videos streamed in, editors were putting them into the film. She now has 36 million fans on Facebook and 10 million followers on Twitter, which is more than the population of London. Lady Gaga is said to gain 37 Twitter followers per minute on average!

The film was completed on May 18th in time to air during Lady Gaga’s performance on the season finale of Saturday Night Live, and to also live on the web forever. Take a look

How Mainstream Media Outlets Use Twitter

November 14, 2011
Content Analysis Shows an Evolving Relationship

Jesse Holcomb of PEJ, Kim Gross of George Washington University and Amy Mitchell of PEJ

For nearly every news organization, Twitter has become a regular part of the daily news outreach. But there are questions about how those organizations actually use the technology: How often do they tweet? What kind of news do they distribute? To what extent is Twitter used as a new reporting tool or as a mechanism for gathering insights from followers?

To answer some of these questions, the Pew Research Center's Project for Excellence in Journalism and The George Washington University's School of Media and Public Affairs collaborated on a study of Twitter feeds from 13 major news organizations.[1]


http://www.journalism.org/analysis_report/how_mainstream_media_outlets_use_twitter?src=prc-headline