Advocate/Burson-Marsteller conducted a Social Media check-up for the involvement of the top 100 companies of the Hellenic Advertisers Association in Social Media
http://www.youtube.com/watch?v=uCHWKXRnsaw
Πέμπτη 26 Ιανουαρίου 2012
Παρασκευή 20 Ιανουαρίου 2012
Buckle up PR pros: 2011 promises an intense ride on the social media roller coaster
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3ο Συνέδριο Social Media
Tο Ινστιτούτο Επικοινωνίας, μετά τις δύο επιτυχημένες εκδηλώσεις για τα Social Media, το 2009 και το 2010, διοργανώνει για 3η φορά Συνέδριο με θέμα 'Επιχειρήσεις και social media: Πού θα πάει αυτή η σχέση
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Crisis Communication in the Era of Social Media
Social media change the way crisis communication works, but some fundamentals remain the same, says Ulrich Gartner.
Social media are fundamentally changing the way people inform themselves, interact, and engage in issues they deem relevant. At virtually no cost, consumers can gather likeminded people around the world to rally for (or against) a case. NGOs collect thousands of views of a campaign video, sometimes without the targeted organization even knowing about it. While in the past, a couple of calls from journalists would have rang an alarm bell, today a storm may build up in the depths of the internet without the victim really noticing it.
No wonder that corporate communicators do regard social media as a major threat in crisis situations. Yet few companies have procedures in place to properly handle them, as a survey carried out in August 2010 by Gartner Communications demonstrated. So it might be time to put some basics in place.
Read the whole article here
Social media are fundamentally changing the way people inform themselves, interact, and engage in issues they deem relevant. At virtually no cost, consumers can gather likeminded people around the world to rally for (or against) a case. NGOs collect thousands of views of a campaign video, sometimes without the targeted organization even knowing about it. While in the past, a couple of calls from journalists would have rang an alarm bell, today a storm may build up in the depths of the internet without the victim really noticing it.
No wonder that corporate communicators do regard social media as a major threat in crisis situations. Yet few companies have procedures in place to properly handle them, as a survey carried out in August 2010 by Gartner Communications demonstrated. So it might be time to put some basics in place.
Read the whole article here
PR Failure
PR experts said the campaign was perhaps Australia's greatest public relations failure and a classic example of the dangers of unpredictable social media
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http://www.reuters.com/article/2011/11/22/us-qantas-idUSTRE7AL0HB20111122
Read the whole article
http://www.reuters.com/article/2011/11/22/us-qantas-idUSTRE7AL0HB20111122
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